The afternoon session began with Liz Kessler speaking to us about her job as a music video producer. She spoke about her most recent project which had been shot the day before for alternative/rap duo Chiddy Bang in Central London. She explained there were many difficulties shooting in a public place but the video managed to work with determination. Not many people had seemed to have heard of Chiddy Bang however I enjoy their music and will keep a look out for the video when editing is completed.
Liz continued to explain how a video is made; someone commissions a directing and production company to work with the record label, they then make up a concept for the music video, it then moves on to the director to be produced, the band do not always have input in their videos. In a later talk Corin Hardy went on to mention that the bands first video from a new album is often not their own work whereas their third or fourth will be.
Here is a video that Liz Kessler and Corin Hardy worked on together for Paolo Nutini's 'Pencil Full of Lead'. This is an example of a music video where the artist doesn't want to star but wants to be present. Corin and Liz are both featured in the video when the back room is shown. Corin is on the left and Liz is on the right;
Another video Liz produced is 'Cash in my Pocket' by Wiley where he decided he did not want to be on the video on the day and the crew needed to improvise without him.
I think the video is outstanding considering the conditions, also it is all filmed in one long shot with the same camera using many actors. Here is the video http://www.youtube.com/watch?v=s6bNKS8QAjM.
Liz Kessler also introduced us to finance for music videos. Lissie's video for 'Everywhere I Go' (http://www.youtube.com/watch?v=NyJqqgNjSbI) cost £28,000, due to importing, filming, hiring and sending back an elephant.
To finish Liz's presentation we were shown 'Changes' by Will Young.
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