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Monday, 22 November 2010

Andrew Goodwin's Music Video Theory


These points are taken from Andrew Goodwin writing in 'Dancing in the Distraction Factory' (Routledge 1992)
1. Music videos demonstrate genre characteristics. (Stage performance should be used for my video as it is of a rock genre)
2. There can be some kind of relationship between lyrics and visuals.
3. There should be a relationship between music and visuals
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motif which recur across their work.
5. There is frequently reference to notion of looking (Use of voyeurism)
6. Often intertextual reference is used.

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