Final Video



Digipak



Magazine Advertisement

Monday, 2 May 2011

Evaluation- Question 2

2) How effective is the combination of your main product and ancillary tasks?

For my ancillary tasks I tried to keep to a colour theme often seen in Alternative Rock videos as we had done so in our music video. Our video uses an on going colour theme of black and white with colour, and in the colour uses pink and blue to represent different genres in the music video such as on our bass guitar;



We also differentiate the males and females in our video by using colour when females are featured and black and white when the band of males are playing. On my digipak and advertisement however, there are not two genders so I did need to differentiate. Instead I used black and white (like in the video) with the colour red as this has proved to be a trend in alternative rock digipaks and advertisements, seen here;






Our video features a female character seen throughout, I thought it would fit together well to use a female on the advertisements and digipak too as this is again seen on alternative rock digipaks;




Similarly to the above album I thought it would be necessary to be ambiguous with the female as this would make the audience more intrigued to who she is or what she has to do with the band which would be shown in the music video.

Using two different photographs in the ancillary tasks also made them more interesting as they were not repetitive. The were both the same pair of lips too so that the audience can recognise the girl but are also interested by the different photographs.

I think the ancillary task photographs work well with the video because they feature the same girl and are both very ambiguous which reflects the nature of the band.


I think all 3 tasks together represent 'The Mags' in a rebellious way similar to that of Kings of Leon which we were hoping for. I think the ancillary tasks have a clear resemblance to the main task but also have differences such as use of colour, I think these differences makes the tasks versatile as they do not become repetitive.

No comments:

Post a Comment