He is an alternative singer/songwriter. His album is black and white themed with a use of colour, similar to previous album artworks. He uses a childlike font to create a personal feel to this album, as if this is his own work, similar to all alternative artists.
The album says 'out now' to indicate when is it available to purchase for the audience. Similarly, other advertisements have a date if the album is not yet released.
The record label logos are placed in the corner which is probably down to legal reasoning's.
The advert tell the audience where it is available for purchase, simply with the 'hmv.co.uk' logo as it is a widely recognisable company.
The artist himself is only illustrated which creates ambiguity and does not make the audience look up to him unlike pop advertisements where the star is heavily featured.
The advert also matches Ed Sheerans images which are often illustrated too, this reflects his often artistic image as an alternative singer.
Here is Foo Fighters advertisement for their greatest hits album which was featured in an old copy of NME;
This advert is a lot more informative compared to Ed Sheeran's as Foo Fighters are a much more established band.
The advert simply uses the widely known band logo of two F's. The image on the advert is the actual album artwork, this is used so that the reader remembers what the album looks like to help when purchasing.
The advert features label logo's in the corner similar to Ed Sheerans which is for legal reasons again.
Unlike Ed Sheeran's album this advert features a sentence with 'Includes Best of You, The Pretender, Times Like These and New Single Wheels'. This is used as the album is a greatest hits compilation but also because the band is so established most the audience will be aware of all four of the mentioned tracks.
The logo of Play.com is featured similar to Ed Sheeran's use of HMV.co.uk so that the reader knows where to purchase the album.
The Foo Fighters advertisement also features CD, CD/DVD, LP, Download, so that the reader is informed of the many ways the album is available for purchase. The album may have such a variety of purchases because the band are very established in comparison to Ed Sheeran.
The font resembles lightning bolts which are often used in rock music, such as in the logo of rock band AC/DC.
There is also use of a metal background which gives the feeling of rock also. A red circle is used on the FF logo, which is a colour often used in rock artwork as it is a colour of anger.
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