Developing our Ideas

My group decided that it would be a good idea to write down all of our initial ideas
We have decided to make a spider diagram to note down all of the groups ideas for our video before we begin to storyboard to clarify every part of the video and what we are going to include.

We have decided to base the video on the theme of "obsession". The theme will help us as we will always know what vibe we are trying to create. It will help the actors also.

This is our spider diagram;

Possible Band Names

As a group we discussed possible band names we could use for our band brand and music video. We looked at our two previous wordles, we also used the website www.bandnamemaker.com/generator. We used words that reflected "Charmer" and "Kings" after the band Kings of Leon. This wordle shows these ideas;



Most of the names that came up are amusing but would not be used seriously for our genre so we are still undecided on a name.

Band Brand

To create a band brand we have used wordle again but with words representing our song, band and genre.

These words will help us come up with a band name at a later date. It may also help us with further ideas for our video.

Treatment Feedback

After we presented our treatment the class were asked to write words down to describe our song and ideas. We noted the comments down and created a wordle out of them to present the feedback on www.wordle.net. This is a wordcloud and the words used most often are the largest and the boldest. This is ours;

From our wordle we can see that people mainly think our video will look creative, professional and different.

Treatment

As a group we made a treatment on our planned music video to present to the rest of the class. It included
• A background of song
• The basic narrative or concept of our video - performance, narrative or concept
• What ‘feel’ we want to provide for our audience
• How we will achieve this
• What are the codes and conventions of our genre
• In what ways are we conforming to or subverting them
• What themes are running through our video
• How we will use costume and make up to convey our messages
• The location

The treatment was made up of a powerpoint and a word document which was printed as a hand out for the class.

Here is the word document;
Kings of Leon Treatment

This is the Powerpoint;

Kings Of Leon - Charmer Treatment

We also filmed our presentation where we explain the ideas ourselves. Aimie and Sarah were not present so only Molly and myself are included;

Charmer Lyrics

Here are the lyrics for Charmer - Kings of Leon, our chosen song;

She's such a charmer oh no.
She's such a charmer oh no.
She's always looking at me.
She's always looking at me.
She's such a charmer oh no.

She's stole my karma oh no.
Sold it to the farmer oh no.
She's always looking at me.
She's always looking at me.
She's such a charmer oh no.

Born in west virginia oh no.
Married to the preacher oh no.
Shes always looking at me.
Shes always looking at me.
Shes such a charmer oh no.

Shes always looking at me.
Shes always looking at me.
Shes such a charmer oh no. Oh no.

As the songs' lyrics are very simple and repetitive we think it would be quite difficult to think of a narrative to match the lyrics so we have chosen to not base our video on narrative. We are not sure on what the lyrics mean exactly but we have discussed setting up a gig type setting with a band and an audience of just girls. One girl would be dressed in bright clothing compared to the rest of the audience to make her stand out to the lead singer to cover the narrative of "She's always looking at me". For the narrative we discussed a possible split screen to represent the different instruments in the song such as in Kings of Leons video for The Bucket (http://www.youtube.com/watch?v=AnZmWE8JG3M&ob=av2e)

Rock Music Moodboard

Here is a selection of photographs I have found from Google.com and Flickr.com which represent our chosen genre of Rock. The mood board can help us understand common features of rock music whihc we may use in our video such as hwo the artists themselves look or which instruments are included.

Rock Music Soundboard

Genre Theory

What is genre?
A tool that helps us study texts and audience responses to texts by parting them into different categories that have common elements. It has been argued by Daniel Chandler (2001) that the word "genre" comes from the French for "class". The term is used in literary text, media theory and to refer to a distinctive type of text

Sub genres
This is a genre within a genre. Genres are divided up into specific categories to allow us to identify them specfically by their recognisable characteristics. Steve Neale (1995) says that genres are not "systems" but they are "processes of systematization" meaning that they are are not set in stone and genres are dynamic and evolve over time.

Our Email to producers of our song

As we are going to be using an established artist's song for our music video, we need to request permission from the musics' producers (Angelo Petraglia and Ethan Johns) to use the song so that it does not appear we are claiming the song as our own work.
This is the email we sent to Angelo Petraglia and Ethan Johns as they are the producers of Kings of Leons' third album "Because of the Times" which features Charmer;

Dear Sirs,

Our names are Molly Wing, Aimie Condon, Sarah Isaacs and Charlotte Boag and we are media studies students at Enfield County School and we are currently in the early stages of producing a music video and promotional digipack alongside that. The reason for our email is to request your permission to use Kings of Leons' song 'Charmer' that you produced for our chosen video song. We have no intention of selling our video and we can assure you there will be no copyright issues at akk as it will solely be used for educational purposes.

If there are any issues please feel free to contact us.

Yours Sincerely
Molly Wing, Aimie Condon, Sarah Isaacs and Charlotte Boag