My Chosen Video

This is one of two music videos for Kid Cudi's Pursuit of Happiness. This version is directed by Megaforce. The song features vocals from MGMT and is produced by Ratatat. The video features footage of members of Ratatat.

Narrative Music Video

Narrative music videos are like short films with musical backgrounds. They sometimes tell the story of the song's lyrics in a visual form. The story's are often easy for the viewer to follow so that they remember the video as well as the song.

Here are two examples of narrative music videos;

http://www.youtube.com/watch?v=SEukS2YN9B8
This video (Leave Before The Lights Come On by Arctic Monkeys) shows a narrative video that does not follow the lyrics of the song but still tells a short story.



This video (Step into My Office Baby by Belle & Sebastian) shows a narrative video that does follow the lyrics of the song to tell a story.

Performance Music Video

A performance music video is where the the vocalist and/or the band are shown in the video singing, miming or playing their instruments in one or more setting.

This is an example of a performance music video (I Am Not a Robot by Marina + The Diamonds). This video shows singer, Marina singing or miming along with the words of the song in 3 different settings, each with different extravagant make up to add interest to the music video. We can not tell if she is singing or miming due to good editing techniques and timing.